How are you measuring website traffic? How do you know what, when and how people use your library’s website?
I’ve been seeing lots of discussion about website analytics lately and questions about the tools used to measure site traffic and usage. Here’s a sampling of some recent posts/research in the biblioblogosphere about the topic:
• Baby Boomer Librarian
• Using Google Analytics for Improving Library Website Content and Design: A Case Study
• Super Patron
• Lorcan Dempsey on Library website analytics
• OUseful Info
• South Central Library System’s Wicked Cool
How are you approaching analytics for your library’s website?
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We’ve been using google analytics since May 2007 - in prep for a site redesign to be revealed in January 2008. It helped us prioritize what to migrate to the new site first and what we need to rework or not include in the new site.
Thanks for the roundup, this is good.
My question would be the impact of state level patron privacy records on analytics use and data collection and retention. There’s enough personally identifiable data that could show up in log files that would make those records at least as protected in some way as actual item level checkout records.