I have hardly had a chance to catch my breath since attending the Online Community Summit last week in Sonoma. I love this conerence because it’s a small, intimate event that brings together online community builders and other social media folk across sectors and types of communities. I always meet interesting people there and get inspired by all the discussion and friendly sharing of online community building best practices.
Big takeaways or reminders for me this year were:
- community health is not just about traffic and activity, it’s about the type of engagement
- social and fiscal responsibility need to come together, as they do in social enterprise models; you can’t have one without the other (well you can, but it’s not as interesting to me)
- our platform is extremely powerful and impressive compared to other solutions out there!
- user experience, usability, and design are still critical elements of community adoption; if you’re letting your technology get in the way, you’re in trouble. simple. elegant. don’t remind your members that they’re using a computer.
- finally, and this is the big one: mobile is here. get used to it.
Bryan Person of Live World interviewed me while I was at the conference if you want to get a bit more flavor for what I was thinking and learning there. (Warning: I say kick-@ss when I’m talking about social media librarians in this clip!) Thanks Brian and everyone for making this a great professional development opportunity for me!