In his first webinar, Visual Design: Theory & Best Practices for Library Websites, guest presenter Michael Leach of Harvard’s Cabot Library and Simmons College presented basic concepts of visual design for library websites. In his second webinar, Branding Libraries and their Services, he covered aspects of branding, particularly in the online environment, for libraries.

He did a wonderful job of bringing these general concepts into a sharper focus, providing lots of good, and not so good, examples from real libraries. Participants learned and shared about what makes a good brand. My favorite tip was shared by one attendee who said “My rule of thumb is to be able to recreate it [the brand] in cake icing. Of course that was before digital photos on cakes!” 

We were thrilled to have Michael present two webinars for us. Let him know what you thought by commenting on his WebJunction profile or on the webinar archive pages.