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Community Building

Advocacy, Community Building, Library Management
The Why and What of Storytelling for Libraries
January 11th, 2012 | Permalink | 1 Comment
Tuesday’s webinar on Organizational Storytelling for Librarians answered two burning questions about the topic: why the library should use storytelling and what makes a good story.
[Photo: Pawnee Story Bundle, courtesy of Kansas Historical Society]

First, the why.

“If you don’t tell your story first, someone else will.”
When you write your own story, you share your vision and select the elements that convey the vision most vividly. If you let someone else control the narrative, it will probably not be the picture you want to paint about your organization.

“Touch the heart to facilitate change.”
Facts, figures and dry logic don’t convince people to change. We all have “confirmation bias,” but stories can penetrate those entrenched beliefs.

“Stories are sticky.”
The brain is “neurologically organized to remember narratives” better than statistics and bullet lists. Even more so if the story engages the emotions of the audience.

“Stories build community.”
The concept of belonging to a community is powerful for people. When the library tells stories about its role in the community, it strengthens the ties among its members.

What makes a good story?

Most of us are not naturally gifted or trained as professional storytellers. Presenters Kate Marek and Chris Rippel both provided sound and reassuring advice for developing your ability to relate an effective story without formal training.

Kate outlined 7 basic ingredients for creating a good story:
1. Be authentic; speak from the heart; be yourself.
2. Use broad strokes; be accurate but not bogged down in detail.
3. Consider your audience and your goals.
4. Be brief; beware of TMI (too much information).
5. Be consistent.
6. Listen to others and to other stories.
7. Practice!
Chris analyzed some of the key characteristics of story that draw us in and compel us to listen. I recommend reading his full article on How to tell library stories. Some elements that may be surprising include:
- In a library story, the main character is the community member, with the library and staff as secondary characters. So it is not just a description of the good service provided by the library; it’s a story of change and a restoration of balance for the protagonist.
- A good story can be as short as 6-8 sentences. A “springboard story” presents a very short but evocative situation in order to lead in to longer discussion about an issue.
- There are situations for which a story does not need an ending. When the library is enlisting support for a new project or seeking funding, it is an effective strategy to engage the audience in the drama of the effort, asking them to participate in the positive resolution of the “heroic struggle.”
There’s much more to this story. To watch the entire webinar and connect to related resources, go to:
Organizational Storytelling for Librarians: Using Stories for Leadership, Community, and Advocacy
Advocacy, ARSL, Community Building, Library Services, Rural and Small Libraries, Sustainability
Powerful Ideas for Small Libraries
December 14th, 2011 | Permalink | Comment?
“Size does not matter. Quality matters” (Susan Hill Pieper)

As an introduction to the revised edition of the popular “Small But Powerful Guide to Winning Big Support for Your Rural Library,” this one-hour webinar was indeed “Small But Powerful.” It packed a punch of great insights and ideas that will help small libraries stay strong, relevant, and vital to the communities they serve.

Jennifer Peterson, community manager at WebJunction, ARSL board member and chair of ALA Rural, Native, and Tribal Libraries of All Kinds Committee, kicked it off with suggestions for “amplifying the value” of libraries every day and everywhere through the use of technology tools and data resources. Reach beyond the library walls with cool tools like digital frame slide shows, social “satellite” sites (Facebook, Twitter, etc.), library calculators, and videos of non-library people expressing what they value about the library.

Susan Hill Pieper, director of the Paulding County Carnegie Library (OH), shifted the presentation into high gear with her no-nonsense advice and first-hand experiences that have built a community of patrons who “cannot imagine life without the public library” and will rally enthusiastically to support it. Counseling that “your library must show excellent service consistently” in order to garner ardent support, Susan discussed a host of strategies and tips for sustaining a “modern library”—no matter how small—and for broadcasting its value loud and clear. She urges libraries to be willing and ready to adopt new technologies but to examine them for relevance and meaning to each community. The audience appreciated her example of scrutinizing “self check-out” for its detraction from the one-on-one interactions that may be the soul of the rural community library.

Marci Merola, director of the ALA Office for Library Advocacy, wrapped up the session with a quick tour of the substantial aggregation of resources that ALA has amassed on behalf of library advocacy efforts. Their Advocacy University is a potent collection to get you amplifying your library’s value on multiple fronts.

This is just an appetizer for the full meal of possibilities. Go to the webinar archive page for:
- Link to the Small But Powerful Guide (it’s free to download or you can order print copies)
- The archived recording of the webinar
- The webinar chat log (lots of ideas shared and questions answered in the sidestream)
- Links to related resources
ARSL, Community Building, Featured Guest Post, Library Services, Rural and Small Libraries, Staff Training, Workforce Resources
The big picture and the small steps for workforce renewal
October 19th, 2011 | Permalink | Comment?

[The following excerpts from the reports of three more participants in the Project Compass workshop before the ARSL conference affirm the power of the curriculum and the collaborative exchange of knowledge among rural library representatives.]

From Pamela Thompson, Director, Mason County Library System (WV):

As I attended the Project Compass workshop, I had mixed feelings about what our small library system could do in helping unemployed and small business entrepreneurship. With limited budgets I thought we were doing all we could to help our community. Unemployment rate is high in our county. After a half day in the Project Compass workshop I was wondering why we haven’t done more!! The ideas I brought back to Mason County were affordable and helpful to our community. I have already implemented various ideas at the libraries. I also realized that we are not alone in this “Not enough funding, what more can we do.” As I participated and listened to all the people we met, I realized that we all in rural libraries face the same problems, whether it be West Virginia, Texas, Kentucky, Arizona, or wherever a rural library is located. By the time the day was over, I was more excited about returning to work to start sharing ideas and implementing programs in our system. After talking to the other WV libraries in our group, they felt the same way.

On returning to Mason County, I immediately came up with a game plan and talked to staff about what we intended to accomplish. In a week’s time we have two libraries with couponing stations, a couponing group in two libraries. Also will be attending County and Town meetings more often, allowing patrons to fax resumes free of charge, allowing patrons to print resumes free of charge and we will be starting a Computers 101 class twice a month at each library to help patrons get an email address, learn how to print resumes, or whatever the need is.

Thank you for the scholarship to allow us to attend an awesome workshop!!

From Hope Wilson, Fremont Public Library (IN):

The pre-conference workshop was inspiring and refreshingly well-organized. I had visited the Project Compass website before attending (before I was even aware of the conference) and had downloaded the Project Compass workbook for myself and the other two librarians on staff. The workbook is so resourceful that it can be a bit overwhelming. We were unsure as to where, when, how to begin.

Attending the workshop gave me the big picture. I now see that the resources are there when/if needed; for example, I don’t have to visit all the links in the manual before proceeding, because proceeding today is the important thing. I was able to return to my library and put some small things in practice immediately. Now, we offer free resume faxes and have purchased a new bulletin board just for local entrepreneurs. We can revisit the resources as we progress.

This workshop came at a great time for me as an administrator. We just added an online, self-paced computer training program and are asking the staff to improve their computer skills. Project Compass reiterated the need for them, as employees, to keep enhancing their own job skills.

I appreciated the positive, encouraging approach of the PC workshop. During my brief staff meeting I found that my employees felt good about what they are already offering and felt validated that their work is indeed a service in ways not considered before. For example, I don’t think that they thought of gardening programs as a help to the un/underemployed. Yet they well might be. This is not to say that the staff does not realize how much more we can do. They are looking forward to seeing the library meet the goals they suggested at our staff meeting.

The PC workshop was so beautifully organized and offered such great discussion ideas that I found it easy to pull out an hour’s worth for my staff. Next month I’ll be attending a six-county consortium where I’ll present a short summary to other directors. And next month we’ll have another staff meeting to measure our progress on Project Compass goals.

From Joan Pellikka, Outreach Services Coordinator, North Country Library System (NY):

We are a cooperative library system of 65 member libraries, all separate entities governed by their own boards of trustees. The largest library in our system serves a community of roughly 27,000; the smallest, 121. More than half of our libraries have annual operating budgets of less than $50,000; fifteen have budgets of less than $25,000. We have some of the poorest libraries in the State and everyone works very hard with limited resources. The ARSL conference offers programs tailored to meet the specific needs of the smaller, rural library presented by people who clearly understand that work environment.

My first day in Frisco, I attended the Project Compass workshop, which left me with a more focused direction for collecting and presenting workforce development resources on the NCLS web site. From there, my goal is to offer training for member library staff, who in turn will share these resources with the public. More importantly, I gleaned bits of information that will stay with me for a long time. The following quote was probably the most important thing I saw and heard at the conference:

Lifelong learning is not an option anymore; it’s a necessity. SMART is the new RICH.
~Bernie Trilling, 21^st Century Skills

One librarian pointed out that this statement clearly illustrates the value of libraries at all times, not just in times of recession. Her comment, along with the quote, struck me very powerfully. Also during Project Compass, we viewed the video, Did You Know 3.0, which provided statistics that were, for me, eye opening. I am working on integrating both the quote and the video into advocacy efforts for our member libraries.

In the same session, we were reminded that it is so important to not make assumptions about job seekers. Highly skilled professionals such as physicians and pilots are finding themselves in situations where they must learn to assess their abilities and market them in another industry. We must be flexible and prepared to assist everyone with varying levels of expertise.
Community Building, Web 2.0
Satellite communications
January 18th, 2011 | Permalink | Comment?

For the past couple of years, WebJunction has set up and maintained a presence in the major social networking sites; i.e., Facebook, Twitter, and LinkedIn. (We have also set up a Tumblr page, but haven’t done anything with it yet). We have our Flickr page too, which we use to share photos. But other than putting little icons for those sites on our homepage and below our email signatures, we haven’t made a big deal about it.

Therefore, it has been interesting to see that even without putting a ton of effort into creating awareness of these satellite WebJunction communities, they have been steadily growing in numbers and activity. Last week we gained our 1,300th Twitter follower (with just a wee bit of prodding). Our Facebook page has 885 “Fans” (anyone else find that term embarrassing?) and our LinkedIn group has 531 members. And stuff is happening in these places: we’re swapping news stories and getting comments on those stories that deepen the perspective; questions of the “how does your library…?” type are getting asked and answered; and links to helpful resources are being exchanged. It has become obvious that social networking has taken root in the library profession. Actually, it appears to be flourishing.

It’s been fun to see all the activity happening in our little carved out niches within the social web, but we realize that many of our members are missing out on the information that is swirling through these satellite networks. In our member survey last year, 30% of you responded that you never use social networking sites. When possible, we bring the resources that are shared in those contexts to WebJunction, but we wouldn’t ever try to capture every rich remark, link, or connection that occurs.

So, it seems to me that our job is to better demonstrate what is happening on Twitter, Facebook, LinkedIn and other online spaces that you may find worth your while to check out.

To start, I’ll review each of the Big Three networks over the next few months, to give you some ideas of how you can target your social networking so that it helps you stay up-to-date with the news, people, and information that may be relevant to your profession. Stay tuned to BlogJunction and our Crossroads newsletter for this series.
Community Building, Library Services
Libraries as Lifelines to Economic Recovery
August 20th, 2010 | Permalink | Comment?

A Year with Project Compass

The PNLA/WLA 2010 conference in picturesque Victoria BC provided my first opportunity to give a retrospective report on Project Compass, the year-long, IMLS-funded program to work with State Libraries and focus on building public library capacity to meets the needs of a workforce in crisis. After a whirlwind year, I could start to take a few steps back and look at what we (the big WE of state and public libraries all over the country) have accomplished in response to the economic downturn and the dramatic increases in demand for library services.

My slide presentation describes the scope, goals and phases of the overall project, and then focuses on the past, ongoing and future actions of the states represented at the Pacific Northwest conference—Idaho, Montana and Washington. To get the full-throated understanding of all the amazing work that State Libraries are doing, browse the list of Showcases presented by participants at the Project Compass summits. Nobody is resting on their laurels either, as evidenced by the list of projects that are being implemented in the coming year.

The most rewarding aspect of the year with Project Compass has been engaging in a vibrant knowledge exchange with the library community, not just with participants at the in-person and online summits, but with library people everywhere. From those who attended my conference session, I got to hear perspectives from the front lines and from rural libraries about what was needed to serve job-seekers. I hadn’t heard before about the need for wifi printers so users could print directly from their laptops and not have to queue up for the public computers. Or the need for space in small libraries; job-seeking can be an all-day effort and the job-seekers impact the tiny spaces of many rural libraries.

For ongoing connections, there is the community of practice for Workforce Resources on WebJunction. This section burgeoned since the start of the project. It is truly a community effort with lots of room for continued growth. If you’re on Twitter, use the #libs4jobs hashtag to broadcast news and events about the library-workforce connections. If you’re not a tweeter, you can still see freshly updated posts in the Twitter badge on the main section page.

Stay tuned for Year Two. Project Compass continues to augment public library services to the unemployed with a follow-on grant from IMLS.
Community Building, Library Services, Marketing, News, Webinar
Libraries grow community economies
July 29th, 2010 | Permalink | Comment?

Free 30-minute webinar series on three Tuesday afternoons in August: 17th, 24th, 31st

Communities across the country are pursuing a burgeoning strategy known as economic gardening, which works to stimulate the development of small business with the goal of growing a healthy, community-scale economy. Libraries can be key players in supporting and facilitating their success. This Libraries and Economic Development webinar series will expand your thinking about the powerful connection. Your host for the series is Shelley Walchak, a mover-and-shaker with the official title of Library Community Programs Senior Consultant at the Colorado State Library.

Webinar 1: How to Make Your Library Entrepreneur-Friendly
Tuesday, Aug 17, 4pm Eastern/1pm Pacific

Christine Hamilton-Pennell literally wrote the book. She is an articulate proponent of libraries’ support for local entrepreneurs. Learn specific steps your library can take to connect with and support its local business community. If you’re at all intrigued by the concept of economic gardening, this webinar is a must-see. Hamilton-Pennell introduces the strategies and lays the groundwork for their practical application, which will be covered in the following two webinars.

Webinar 2: Turning Your Databases into Business for Your Customers
Tuesday, Aug 24, 4pm Eastern/1pm Pacific

Your library may already have the tools at hand (or close by) to help stimulate economic development in your community and you don’t have to be a trained business reference librarian to use them. Presenters Terry Zarsky and Kathleen Rainwater will give a guided tour through the best databases for small business information.

Webinar 3: Going to Your Customer – Outreach and Strategic Partnerships
Tuesday, Aug 31, 4pm Eastern/1pm Pacific

How do you let the business community know that your library is primed and ready to help? Presenters Suzanne Kaller and Colbe Galston will talk about how to get the word out to Chambers of Commerce, small business development centers, community groups and government entities.

For more information and to access archives and registration:
http://www.webjunction.org/workforce-resources/articles/content/103122377
Community Building, Library Services, Online Collaboration
Tweets for workforce recovery
April 14th, 2010 | Permalink | Comment?
There are myriad ways in which libraries are helping people pull through the economic crisis. Recent reports verify this role. ALA’s State of American Libraries 2010 and the Opportunity for All report from the Gates Foundation/IMLS-funded US Impact Study provide statistical substance to what library staff know first-hand: “Recession drives more Americans to libraries in search of employment resources.”

WebJunction is building a community of practice around libraries and workforce recovery. We want to surface all the mega and micro resources, strategies, or stories to let the world know how libraries and their staff throw out the lifeline to the community in tough times.

Here are four ways to share what you know:
1. The fastest way is through your Twitter account, using the #libs4jobs hashtag. You can see the accumulated tweets by searching for the hashtag in Twitter or following the live feed on the Workforce Resources overview page.
2. Jump in to any of the discussions or start one of your own. Current topics include Partnerships with workforce centers and the IMLS 21st Century Skills.
3. Add to this list of workforce resource websites that libraries have created to help staff and patrons find what they need. It’s a wiki —you know how to wiki, don’t you?
4. Write up a story, short or long, about the impact you or your library has had on a patron. Post it in the documents section or send it to WebJunction to post on your behalf. We know there are big and little success stories occurring every day. We’d like to put them all together as evidence of the amazing power of libraries.
What is your story?
Community Building, Library Services, Webinar
Get a bearing on workforce resources
January 27th, 2010 | Permalink | Comment?
WebJunction’s Workforce Resources topic is growing. Since I first introduced it earlier this month, we are building momentum with new documents and links to information.

New:
- Economic Gardening: libraries help to grow local economies
  Find out how libraries can nurture this exciting idea.
- Community and Library Services Analysis Tools
  Analysis worksheets created by Kitty Yancheff of the Humboldt County Library in Eureka, California to assess community and library services to triage social services.
- Speaking of Kitty, she is one of the presenters in Thursday’s (Jan 28) webinar on Libraries and Workforce Recovery. If you miss it, there will be an archive.
- In fact, there’s a collection of links to Webinar Archives related to Economic Recovery.
- There is a new addition to the Impact Studies and Reports document— a link to ALA’s report A Perfect Storm Brewing: Budget cuts threaten public library services at time of increased demand.
Workforce Resources will continue to grow. We welcome your contributions. Tell us what your library is doing to guide patrons toward recovery. Share your stories of patrons who were steered toward success with the help of the library.
Community Building, groups, Spanish Outreach, Webinar
Webinar and Group: Living Libraries, Understanding Diversity
July 17th, 2009 | Permalink | Comment?

Join us for a free webinar next Wednesday, July 22: Living Library Project: Don’t Judge a Book By Its Cover. The Living Library is a unique event that brings together people who have special interests, beliefs or experiences to speak with people from different backgrounds and share their personal story. In this innovative program participants can “check out” Living Books for a personal conversation. Both the Bainbridge Island and Santa Monica Public Libraries executed two successful Living Library events. The Bainbridge Island event covered such diverse experiences as life as a quadriplegic, a female police officer, a young gay man and an atheist. Santa Monica Public Library’s Living Books included a fat activist, a formerly homeless person, an ex-gangmember and a nudist. Join us for a free webinar with leads from these projects: Rebecca Judd from the Bainbridge Island (WA) branch of the Kitsap Regional Library System, and Julie MacDonald and Rachel Foyt from the Santa Monica Public Library in Santa Monica (CA). Hear how they planned and implemented the project in their libraries, and find out how you can create a Living Library in your community. For more information on the project see this BlogJunction post from last fall, listen to an interview with Ulla Brohed as she discusses the Malmö Living Library in Sweden, and explore Living Library documents from the Olympia Timberland Library. You won’t want to miss this one!

View the webinar archive »
Visit the new Group »
Community Building, Online Collaboration, Web 2.0, Webinar
Nancy White Webinar: Technology Stewardship
May 28th, 2009 | Permalink | 5 Comments

Mark your calendar on June 10 for this free WebJunction webinar with Nancy White, co-author of the forthcoming book Digital Habitats: Stewarding Technology for Communities (with Etienne Wenger and John E. Smith). Nancy is recognized internationally for her research exploring online communities today, and in her work as a technology steward, designer and builder of online interaction spaces.

In this webinar, Nancy will focus on librarians as community technology stewards. She will offer practical steps for you to begin to understand your community, assess the technology needs of your community, and how to select, configure, and support the online technologies your community uses. Here’s a sample of her well-stocked slideshare account to give you a taste of her passion and commitment to building relevant online communities. The definition of ”technology steward” (slide 9 & 10 ) sounds so much like our work in libraries, that I’m sure there are many of us in libraryland who are eager to change our job titles!

What the ##%$^ is Technology Stewardship

View more OpenOffice presentations from Nancy White.

I blogged about my CiL presentation back in March, after Sheila Kearns led me to the Digital Habitats project (thanks again, Sheila) and Nancy White commented on my post! So you can only imagine how excited I am to bring Nancy and her work to the WebJunction community and for the way it relates to technology stewardship @ your library.

View the archive for the webinar »
Community Building, groups, MaintainIT, Tech, Webinar
Webinar to Celebrate the MaintainIT Cookbooks
April 21st, 2009 | Permalink | Comment?

It’s not too late to register for tomorrow’s Cookbook Celebration webinar with friends and contributors from the Maintain IT project. Why the celebration? Well, Sarah Washburn explains it best in her MaintainIT blog post earlier this month, to mark a time of transition for the project:

While grants have explicit start and end dates, the work we do at TechSoup to support libraries does not. TechSoup’s MaintainIT Project was funded by a 3-year grant from the Bill & Melinda Gates Foundation that ended last month. It’s hard to believe that three years have passed, but March 31 just came and went, because nothing really changed for us behind the scenes of MaintainIT. And nothing much will, really…We’re continuing to support libraries and we’ll continue to share stories from libraries, so please stay in touch.

And we here at WebJunction would like to invite you to join the celebration as we honor the over 400 Cookbook contributors, share lessons learned from the project, and to let you know that the Cookbooks are alive and well on WebJunction. In addition to all three MaintainIT Cookbooks, WebJunction is home to the Cookbook Contributors Group, the collaborative group who uses and updates the Cookbooks.

You’re encouraged to join the group if you’re responsible for buying, supporting or maintaining your library’s technology, so you can continue to share your experiences, solutions and challenges with others. And we’re excited to provide a number of ways for folks to update and build upon the Cookbooks over time.

Please join tomorrow’s virtual celebration, where you’ll get top technology tips from library technology experts, hear what MaintainIT Project staff learned from their many conversations and library travels around the country, and learn more about how you can keep the Cookbook community alive on WebJunction.

In these tough times, there’s little more important than recognizing the efforts of so many people committed to sustaining strong and relevant technologies in our libraries, who have taken the time to share their experience and expertise so that all libraries might benefit. Here’s to all who have stopped “reinventing the wheel”!

Register for the webinar »
Advocacy, Community Building, Library Management, Library Services, Rural and Small Libraries
Library ROI: A Brief Webliography
February 20th, 2009 | Permalink | 3 Comments

First, a confession. I’ve been holding this list for months. Don Reynolds sent this to me back in the fall of 2008, and I’ve been meaning to post it ever since. Today, the guilt finally overwhelmed me, so I went in and checked all the links, tossed out or updated the bad links, arranged the list in chronological order from oldest to newest, and threw myself on the mercy of the court.

REPORTS ON CALCULATING A LIBRARY’S RETURN ON INVESTMENT
Compiled by Don Reynolds, Past President of the Association of Rural and Small Libraries, and Director, Nolichucky Regional Library, Morristown, Tennessee
Updated February 20, 2009

Public Library Benefits Valuation Study. St. Louis Public Library, April 2001.

Library’s Contribution to Your Community. Illinois Regional Library Systems, 2002/3.

Libraries: How they stack up. An OCLC Report. OCLC, 2003.

Value of Public Library Service. Massachusetts Library Association, October 2003. Also available: “Estimated retail value and Values explained” and Calculator work sheet

The Economic Impact of Public Libraries on South Carolina. January 2005.

Taxpayer Return-on-Investment (ROI) in Pennsylvania Public Libraries. Pennsylvania Library Association, September 2006.

Value for Money: Southwestern Ohio’s Return from Investment in Public Libraries. November 2006. Report Summary

Making Cities Stronger: Public Library Contributions to Local Economic Development. Urban Libraries Council, January 2007.

Worth Their Weight – An Assessment of the Evolving Field of Library Valuation. Americans for Libraries Council (Libraries for the Future), May 2007. Two notes:
1.) This report summarizes all the various valuation projects from around the country.
2.) I was having some trouble getting this to download, but was told by Libraries for the Future that the website issue is being addressed.

Vermont Library Association’s Library Use Value Calculator – What is your library worth to you? August 2007. (Note: Follows Massachusetts model.)

Return on Investment for Public Libraries. Library Research Service (Colorado), 2007/8. Note: This site also includes numerous case studies of individual libraries. Individual ROI Calculator.

Return on Investment (ROI). North Suburban Library System (Illinois), 2008. (Note: Two calculators are available here, one for a library’s return on investment to the community, one for the ROI for an individual.)

Maine State Library’s Library Use Value Calculator. Updated 2008. Note: This approach also follows Massachusetts model.

New York Libraries: How They Stack Up! Revised October 2008. Printable brochure version, also revised October 2008
ALA MW 2009, Community Building, Online Collaboration
Placing the smart library at the center of online community
January 26th, 2009 | Permalink | 1 Comment

I went to two presentations at ALA Midwinter that talked about situating libraries and librarians into their user’s online spaces. Both presentations made me reflect on outreach; of stepping outside the library walls to build relationships, of discovering the needs of the people using your library service, and of putting the library in front of people where they are getting their information needs met by other providers.

At the OCLC Symposium held on Saturday, David Weinberger (of Everything is Miscellaneous and Cluetrain Manifesto) and Nova Spivack (of twine.com and grandson of Peter Drucker) talked about the semantic web, and what it means for libraries. Both Spivack and Weinberger emphasized the power of the collective, and the importance of understanding the social graph. When asked by an audience member what it meant for information professionals, Weinberger said “you need to be in a smart network”, meaning, make sure you are on Facebook and twitter, or whatever relevant online community space there is. But make sure the people in your network are saying smart things, and pointing you to good information. You can check out the tweets of other attendees to get a sense of the lively conversation the talk engendered.

On Sunday, David Lee King, Cindi Trainor, and WebJunction’s own Rachel Van Noord gave a talk about putting the library into the online spaces where your users are and how to cultivate that online community space. David’s library in Topeka, Kansas is on Facebook and twitter with friends and use YouTube to share online book reviews and guides to using the library. But what he emphasized was that these tools are not just mechanisms to push out information, but are instead platforms for engaging their community members into a conversation with the library.

In the same talk, Cindi talked about how her library uses LibX, an internet broswer plug-in which literally situates library resources into online resources such as Wikipedia, Google Scholar results, and amazon and barnes & noble search results. Rachel ended the presentation by talking about the 5 principles of cultivating online community, re-emphasizing David’s point that conversation and leadership are keys to engaging people in the online space.
ALA MW 2009, Community Building, Conferences
Learning to weave
January 25th, 2009 | Permalink | Comment?

It’s snowing in Denver and it’s cold outside.
But inside, the Midwinter conference is brimming with the warmth of meeting colleagues, networking and forging connections.

My conference badge is sporting a new Weaver ribbon, which I acquired at a social event hosted by the multi-talented trainer/consultant Pat Wagner. A Weaver is someone who has mastered the art of networking, someone who recognizes patterns in interactions with people and makes the connections that result in positive action. I am an apprentice Weaver.

This midwinter conference is allowing me lots of practice. I am here as a Board member of CLENE and an emissary of WebJunction. The conflation of interests between these two organizations is full of potential. The best thing they have in common is members who are interested in continual learning and who are dynamic, innovative, congenial, creative …I could go on. Paul S always says it better.

I love the opportunity to meet up in person. I appreciate even more the virtual connectedness that allows us to weave all of these relationships into powerful actions no matter the physical location. We are all producing a masterful tapestry that tells the story of libraries.
ALA MW 2009, Community Building, Funding, Library Management, Marketing, Online Collaboration
ALA MW: It has to make sense
January 25th, 2009 | Permalink | Comment?

Librarian Lesson #1 here at ALA MW in Denver: align priorities and learn when to sometimes say “NO.” The message at my table at the Urban Libraries Council (ULC) Breakfast among skilled Project Managers, Supervisors, and Directors was simple: use regular, structured, F2F and online interactions with the public to nail down ”the mission,” then put “results” above all else in selecting and structuring projects that get the maximum bang for the bite. To do this well, it sometimes means saying no, or at least “not now.” Scope creep can render projects and actions null and void. Pinpoint focus on a mission… the right one, gets us to the next (big) thing all the sooner.