When Twitter first appeared on the virtual scene in 2006, I thought it was utterly frivolous and inanely obsessed with what someone ate for breakfast. It turned out that I was so wrong. Last week’s webinar on Twitter for Job Seekers further illuminated the substantial uses that have evolved wielding the power of the Twitter tool.

The webinar divided neatly into two segments:

• In the first half, Andrea Snyder focused on how a library can use Twitter to amplify the job and career services they provide;
• In the second half, Brooke Roegge focused on how users can find jobs through Twitter.

Andrea Snyder, manager of the Job & Career Information Center at the Enoch Pratt Free Library, has made active use of @JobCenter_Pratt Twitter stream to share job-seeker news, events and resources that the library has to offer. The tweets reach people on a different level, getting the word out to those who don’t often come in to the physical library. Andrea thinks the Twitter presence promotes her library as more of a person than an organization. She also makes the keen observation that the library’s use of Twitter is as much about listening as it is about broadcasting. She follows job-related hashtags (#jobs, #careers, #libs4jobs) to stay tuned in to the Twittersphere.

Brooke Roegge, digital information specialist at the Minnesota Department of Employment and Economic Development (@PositivelyMN), revealed that thousands of job opportunities are posted on Twitter every day. Third-party Twitter job search tools have contracts with big employers, like Kaiser-Permanente, Starbucks, Wendy’s, the list goes on. Brooke described a number of strategies and tools job seekers can use to search for jobs and target their searches to specific industries and geographic locations. There are even smartphone apps for on-the-go job seekers.

Listen to the archive to:

• Hear more from Andrea about tools for tracking tweets, managing your tweeting time, and promoting your Twitter feed;
• Get the details from Brooke about Twitter job search tools;
• Read the chat log, in which the audience was actively engaged, sharing tools, insights, and answering each other’s questions.

1. The practical details of e-readers and e-books in libraries are multitudinous, generating an unprecedented number of granular questions from the audience;
2. A crowd (nearly 700) of library staff are their own best resource and have answers to a multitude of questions drawn from their collective experience.

In fact the guiding mantra in both David Newyear’s and Ming Heraty’s presentations was to avoid reinventing the wheel. With their own implementations of e-reader lending at their libraries sprouting from others who had already taken the plunge, they pay it forward with lots of why/what/how information.

Why start an e-reader lending program in the first place? It’s part of being a forward-thinking library that introduces patrons to new technology, or in the case of Ming’s community, keeping up with early adopter patrons in a “gadget-friendly community.”

Once the objective is clear and the administration is on board, the “what” and “how” questions flow in. David and Ming covered a lot of ground about what devices they chose, what content sources they used, what training they provided for staff, how they developed policies and user agreements, how they managed accounts on multiple devices. The presentation is so dense with information, it is worth an hour of your time to watch it.

The concurrent side chat is an explosion of knowledge-sharing in its own right—a revelation of the complexities of this e-reader lending venture. If WebJunction had a prize for most intense webinar question-and-answer chat dialog, this one would be a winner.

Relive it all through the archived resources:

• Watch the entire archived recording (yes, it includes the active chat).
• Peruse the chat log only.
• Find resources for policy examples, device guidelines, ebook providers, and a source for protective cases for devices.
• Robyn Truslow from the Calvert Library (MD) adds her experience to the mix in a guest blog post.

Thank you Robyn!

The short answer is to create a small team that includes someone on the front line and someone who really knows the ins and outs of the devices and meet regularly to tweak as needed.

Let’s be honest…once you commit to a certain ereader to circulate, you sort of get stuck with that particular device. The Kindle and NOOKcolor were the two hottest ereaders when we got our grant so that’s what we bought. It would be too complicated to add each new hot device as it was introduced. Nor are there many libraries that can afford to add devices as they come out. MANY man-hours went into the processing of the first set of 72 devices…we are not anxious to add more even though we recognize that those particularly devices are hardly cutting edge anymore. So, stuck with the Kindle and NOOKcolor, the process of purchasing books and processing the devices for circulation doesn’t really change.

However, ebooks are still coming out for them so I guess we need to keep adding to them…or do we? So many people are getting their own devices now that it might make little sense to commit money to putting ebooks on OUR device rather than ebooks that customers can put on THEIR device. This internal debate has left us sort of just waiting on this issue. We had actually pre-ordered some titles when the devices first started circulating and it was a bit of a pain to get those titles loaded when they finally came out. Each ereader has an average of 100 titles on it already so do we really need more?

Our biggest policy/procedure is our User Agreement. Though some grumbled, we asked staff to read the whole thing to customers at each checkout. There is a good bit of training info in the agreement and possibly some off-putting “Do NOTs” but we felt it important to protect the devices. We also knew that new situations would arise that might require tweaking of the user agreement and therefore the NEW information would need to be communicated to a customer that may have checked out a device before the change. For instance, we have decided that we need to ask that customers not use/store the device in an environment with tobacco smoke. We also realized, 12 broken cables later, the need to train customers how to plug and unplug the device.

We have 12 differently themed sets of ereaders and at this point, two of the sets no longer regularly have holds on them. Perhaps it’s time to weed a few copies from each of those sets and make a new set for 2011-2012 bestsellers? Easy enough…we just create a new Barnes & Noble account, deregister a few of the less popular devices and re-register with the new account. OK, we’ll also have to change the barcode and property label and add a new record. And then there are software updates…do we pull the devices so we can run the update?

You don’t want a big team discussing these issues, just two or three people that have front-line and technical knowledge and the capacity to move forward with any decisions.

As an introduction to the revised edition of the popular “Small But Powerful Guide to Winning Big Support for Your Rural Library,” this one-hour webinar was indeed “Small But Powerful.” It packed a punch of great insights and ideas that will help small libraries stay strong, relevant, and vital to the communities they serve.

Jennifer Peterson, community manager at WebJunction, ARSL board member and chair of ALA Rural, Native, and Tribal Libraries of All Kinds Committee, kicked it off with suggestions for “amplifying the value” of libraries every day and everywhere through the use of technology tools and data resources. Reach beyond the library walls with cool tools like digital frame slide shows, social “satellite” sites (Facebook, Twitter, etc.), library calculators, and videos of non-library people expressing what they value about the library.

Susan Hill Pieper, director of the Paulding County Carnegie Library (OH), shifted the presentation into high gear with her no-nonsense advice and first-hand experiences that have built a community of patrons who “cannot imagine life without the public library” and will rally enthusiastically to support it. Counseling that “your library must show excellent service consistently” in order to garner ardent support, Susan discussed a host of strategies and tips for sustaining a “modern library”—no matter how small—and for broadcasting its value loud and clear. She urges libraries to be willing and ready to adopt new technologies but to examine them for relevance and meaning to each community. The audience appreciated her example of scrutinizing “self check-out” for its detraction from the one-on-one interactions that may be the soul of the rural community library.

Marci Merola, director of the ALA Office for Library Advocacy, wrapped up the session with a quick tour of the substantial aggregation of resources that ALA has amassed on behalf of library advocacy efforts. Their Advocacy University is a potent collection to get you amplifying your library’s value on multiple fronts.

This is just an appetizer for the full meal of possibilities. Go to the webinar archive page for:

• Link to the Small But Powerful Guide (it’s free to download or you can order print copies)
• The archived recording of the webinar
• The webinar chat log (lots of ideas shared and questions answered in the sidestream)
• Links to related resources

I am sure this is a bit of preaching to the choir, but high-quality access to technology in public libraries is critical for people to succeed in today’s world. Without access to the information and opportunities that exist online, some people in this country will not be able to do homework, look for employment, obtain health and wellness information or connect with their government, community or civic organizations. Libraries have taken on a critical role in many communities to provide access to these services, but we also know that there is room to improve. Sometimes we need a little help to make our case for the importance of these services, both internally and with stakeholders. That’s where the benchmarks come in.

These benchmarks will be the examples of high quality services and offerings that help to improve the lives of patrons and the communities that libraries serve. We’ve been collecting feedback from coalition members and also working closely with the library field, local decision makers and community leaders to create benchmarks that are relevant, actionable and that can align with local community priorities. The work to date has included hundreds of hours spent pouring through data, reading reports, conducting focus groups and synthesizing all of the information into a usable resource – and we’re not done yet.

The project will soon be launching at pilot sites in several states and will be available for broader public use later in 2012. One of the key elements of participating in the benchmarks is an assessment that a library will complete. In some cases, the assessment results will shine a light on a library that is doing great work and should be recognized. In other cases, a library may be able to use the assessment to acknowledge that there are areas that could use improvements. The benchmarks will also include a wealth of information and resources that can be used to help advocate for public access computing improvements to local funders and decision makers. We’re going to give you the tools to help implement ideas and find out how to make improvements that will have an impact.

Now this is clearly a bit a teaser, because we’re not quite ready to share the actual benchmarks just yet…there’s more cooking going on in the kitchen, and we’re a bunch of picky chefs. But, we’re looking forward to bringing you more details as work on the Edge initiative progresses – stay tuned!