1. The practical details of e-readers and e-books in libraries are multitudinous, generating an unprecedented number of granular questions from the audience;
2. A crowd (nearly 700) of library staff are their own best resource and have answers to a multitude of questions drawn from their collective experience.

In fact the guiding mantra in both David Newyear’s and Ming Heraty’s presentations was to avoid reinventing the wheel. With their own implementations of e-reader lending at their libraries sprouting from others who had already taken the plunge, they pay it forward with lots of why/what/how information.

Why start an e-reader lending program in the first place? It’s part of being a forward-thinking library that introduces patrons to new technology, or in the case of Ming’s community, keeping up with early adopter patrons in a “gadget-friendly community.”

Once the objective is clear and the administration is on board, the “what” and “how” questions flow in. David and Ming covered a lot of ground about what devices they chose, what content sources they used, what training they provided for staff, how they developed policies and user agreements, how they managed accounts on multiple devices. The presentation is so dense with information, it is worth an hour of your time to watch it.

The concurrent side chat is an explosion of knowledge-sharing in its own right—a revelation of the complexities of this e-reader lending venture. If WebJunction had a prize for most intense webinar question-and-answer chat dialog, this one would be a winner.

Relive it all through the archived resources:

• Watch the entire archived recording (yes, it includes the active chat).
• Peruse the chat log only.
• Find resources for policy examples, device guidelines, ebook providers, and a source for protective cases for devices.
• Robyn Truslow from the Calvert Library (MD) adds her experience to the mix in a guest blog post.

Thank you Robyn!

The short answer is to create a small team that includes someone on the front line and someone who really knows the ins and outs of the devices and meet regularly to tweak as needed.

Let’s be honest…once you commit to a certain ereader to circulate, you sort of get stuck with that particular device. The Kindle and NOOKcolor were the two hottest ereaders when we got our grant so that’s what we bought. It would be too complicated to add each new hot device as it was introduced. Nor are there many libraries that can afford to add devices as they come out. MANY man-hours went into the processing of the first set of 72 devices…we are not anxious to add more even though we recognize that those particularly devices are hardly cutting edge anymore. So, stuck with the Kindle and NOOKcolor, the process of purchasing books and processing the devices for circulation doesn’t really change.

However, ebooks are still coming out for them so I guess we need to keep adding to them…or do we? So many people are getting their own devices now that it might make little sense to commit money to putting ebooks on OUR device rather than ebooks that customers can put on THEIR device. This internal debate has left us sort of just waiting on this issue. We had actually pre-ordered some titles when the devices first started circulating and it was a bit of a pain to get those titles loaded when they finally came out. Each ereader has an average of 100 titles on it already so do we really need more?

Our biggest policy/procedure is our User Agreement. Though some grumbled, we asked staff to read the whole thing to customers at each checkout. There is a good bit of training info in the agreement and possibly some off-putting “Do NOTs” but we felt it important to protect the devices. We also knew that new situations would arise that might require tweaking of the user agreement and therefore the NEW information would need to be communicated to a customer that may have checked out a device before the change. For instance, we have decided that we need to ask that customers not use/store the device in an environment with tobacco smoke. We also realized, 12 broken cables later, the need to train customers how to plug and unplug the device.

We have 12 differently themed sets of ereaders and at this point, two of the sets no longer regularly have holds on them. Perhaps it’s time to weed a few copies from each of those sets and make a new set for 2011-2012 bestsellers? Easy enough…we just create a new Barnes & Noble account, deregister a few of the less popular devices and re-register with the new account. OK, we’ll also have to change the barcode and property label and add a new record. And then there are software updates…do we pull the devices so we can run the update?

You don’t want a big team discussing these issues, just two or three people that have front-line and technical knowledge and the capacity to move forward with any decisions.

Directly from the airport, I joined attendees at the OCLC Americas Regional Council Symposium unfortunately too late to hear keynote Sara Lacy (recording soon to be posted) but glad to have heard OCLC’s Cathy De Rosa, share a preview of librarian perception data collected in a recent OCLC Membership Survey. Thanks to Jamie LaRue for highlighting from his notes some of the very interesting librarian perspectives on their library priorities, how they stay connected, and where they think OCLC should focus efforts. With WebJunction webinars near and dear to my heart, I was particularly pleased to see confirmation of my gut feeling that library staff are more often using webinars to stay up to date and to connect with others. Of the public library responses, 43% of library directors, 50% of managers, and 52% of librarians use webinars to support their ongoing learning and development. We’ll be sure to let you know when the full results of the survey are released.

Day two began with a visit to the Office for Literacy and Outreach Services (OLOS) Advisory Committee meeting. I was very excited to hear from other committees that work with the OLOS office and especially looking forward to the upcoming release of a new toolkit focused on adult literacy. I also learned about an ALA grant project with Dollar General Literacy Foundation, the American Dream Starts @ your Library project, which has enabled libraries around the country to develop and implement programs engaging English language learners in their communities.

Later that morning, I led the ALA Rural, Native, and Tribal Libraries of All Kinds Committee (RNTLOAK) meeting where we shared an update on the distribution and promotion of the recently updated Small but Powerful Toolkit for Winning Support for your Rural Library revised in collaboration with OLOS, RNTLOAK and the Association for Rural & Small Libraries (ARSL). If you haven’t yet explored the toolkit and want to learn more, check out last month’s webinar. We also talked about our committee’s ALA Annual plans and are very excited to be co-sponsoring two programs in Anaheim with OLOS, ARSL and the American Indian Library Association (AILA). The two programs will explore Advocacy and Fundraising for your Rural or Tribal Library and Building and Sustaining Strategic Plans and Partnerships in your Rural or Tribal Community. And thank you to Stephen Matthews, our committee’s ALA Executive Board Liaison, for sharing the opportunity made available by Annual Conference planners for attendees to present or facilitate outside of traditional program presentations. Learn more and submit a proposal for a Conversation Starter or Ignite Session before February 19.

Following a lovely Saturday lunch with Texas librarians (at Cindi’s Deli, where I ate lunch on Sunday too! mmm), I attended a forum and group discussion on the Edge Initiative, a national effort to introduce benchmarks for high quality public access technology in libraries. The session included a “sneak peek” at a draft of the benchmarks and some insightful and engaged table discussions. Thanks to PLA’s Mary Hirsch and TechSoup’s Sarah Washburn who both provide a summary of their table’s discussions. WebJunction’s Kendra Morgan shared a bit about our involvement in the initiative in December and we’ll keep you posted on next steps!

Project Compass staff wrapped up the day with a state library focus group to share year-two outcomes of Project Compass and to get input on one final event we’re planning for the spring: a national convening of librarians focused on responding to economic impact on communities, supporting 21st century skills development and building sustainable partnerships. We’ll have more details very soon!

The OCLC Update Breakfast was, as always, very informative, even to this OCLC staffer! I just have to share one cool project from the OCLC Research folks, the WorldCat Identities Network, a new way to visually explore the interconnectivity and relationships between WorldCat Identities.

The climax of my love letter comes with Sunday afternoon’s Small but Powerful Forum, which brought together a small but powerful group of attendees representing state libraries, regional trainers, rural librarians, and my good friends from TechSoup for Libraries, to hear from Dr. Robert Martin about UNT’s powerful PEARL project, Tina Hager about her powerful Texas rural library collaborations with community partners and more on the Small but Powerful Toolkit for Winning Support for your Rural Library. But if you know me at all, you know the table discussions, world cafe-style, are always my favorite part of a conference. The all-too-short time to brainstorm the “core qualities of rural leadership” was a good start, but we’ll have to keep the conversation alive!

Early Monday morning, I felt honored to be invited to join in the great Midwinter tradition, honoring Dr. Martin Luther King, Jr. at this year’s Sunrise Celebration, Honoring a Legacy that Still Inspires. On behalf of RNTLOAK and ARSL, I was invited to join many other association, committee and round table leadership in a presentation of quotes from King’s legacy, inspirational speakers, and always my favorite, some singing! I touched base with folks who are co-chairing this fall’s 2012 Joint Conference of Librarians of Color (JCLC) in Kansas City. I attended the first ever JCLC conference in Dallas, and similar to the ARSL conference, it is an intimate but powerful gathering, with a focus on exploring issues of diversity in libraries.

And since I was up at that hour, I was lucky enough to attend the Youth Media Awards, the “Oscars” of libraryland. You may not know that I came to libraries as a children’s bookseller with my first ever library job as a children’s services substitute. It was a real treat to sit amongst the thousands of youth librarians gathered for the exciting event, knowing they’ve probably read most all of the books and have already done the work of getting the outstanding books into the hands of readers. You can watch the webcast of the event or videos of the winning authors and illustrators. I have enormous respect for all who bring these works of literary and visual art into being and for the committees who award them the recognition they deserve.

I’m sorry I didn’t take pictures this time round, but I do recommend browsing the ALAMW12 pool on Flickr to catch a glimpse of the love in the air.

As Louie Schwartzberg says, “we protect what we fall in love with” and so, may we continue to protect what we love, including our libraries.

In love,
JP

But people are still asking this question. And this concerns me because I’ve been hearing this question since I started library school in 2003. To be clear, I’m not worried that after hearing this same question for almost ten years I’m going to lose it and unleash my 13 year old snarky self (although, that is a valid concern). I’m worried that we are still not doing enough to articulate our current value to our communities. Which is strange because I feel like every where I look, there are reports of the dramatic increase in library use—especially since the economic recession.

At WebJunction, we’ve just published Project Compass Lights a Path to Workforce Recovery. This is the year two report for the IMLS funded project working with library staff across the country to develop programs and services to assist the un(der)-employed. Here’s what I find exciting about the year two report: it gives me the talking points I need to respond to the ridiculous “do we still need libraries?” question without sounding like a big jerk. It helps me articulate the conscience shift library staff are making toward helping their patrons develop 21st century skills. As one Project Compass participant stated, “The discussion of 21st century skills reminded me that current job seekers need to develop not only specific technological skills but a whole new mind-set which is more open to constant change, learning and creative problem solving.” The report also speaks to the number of library staff across the country who are committed to preparing their communities for the needs of the 21st century. Almost 2000 library staff attended a Project Compass in-person workshop and over 300 staff attended the online workshops. There were over 16,000 views of the discussion topics for those online workshops—that’s about 16,000 times that library staff have looked to increase their skills and develop creative solutions to support the economic health of their community! At the same time that we see that there is a national movement of library staff taking purposeful steps to support their communities, the report also details some of the innovative approaches library staff are taking, how they are changing people’s lives and why they are critical. One Project Compass participant stated, “A recent laid-off employee came in and had no idea of how to use the laptop to complete her paperwork. She was almost in tears when she found out it all had to be done over the Internet. After spending some time and explaining how the laptop works and the info she was going to need she felt better. Now every two weeks she comes in and acts like a pro on it and has even helped others on how to use the e-gov computer.”

As I bring up these points to answer the dreaded question, I can see the light bulb go off. So I’m going to keep talking about Project Compass, our innovative workforce resources, and how libraries are positioning themselves as economic beacons in their communities until I don’t have to hear that (!#@%ing) question anymore. I don’t think I could ever get tired of hearing in an earnest, conspiratorial tone, “Libraries? You know, I think they’re totally invaluable in this day & age.”

First, the why.

“If you don’t tell your story first, someone else will.”
When you write your own story, you share your vision and select the elements that convey the vision most vividly. If you let someone else control the narrative, it will probably not be the picture you want to paint about your organization.

“Touch the heart to facilitate change.”
Facts, figures and dry logic don’t convince people to change. We all have “confirmation bias,” but stories can penetrate those entrenched beliefs.

“Stories are sticky.”
The brain is “neurologically organized to remember narratives” better than statistics and bullet lists. Even more so if the story engages the emotions of the audience.

“Stories build community.”
The concept of belonging to a community is powerful for people. When the library tells stories about its role in the community, it strengthens the ties among its members.

What makes a good story?

Most of us are not naturally gifted or trained as professional storytellers. Presenters Kate Marek and Chris Rippel both provided sound and reassuring advice for developing your ability to relate an effective story without formal training.

Kate outlined 7 basic ingredients for creating a good story:

1. Be authentic; speak from the heart; be yourself.
2. Use broad strokes; be accurate but not bogged down in detail.
3. Consider your audience and your goals.
4. Be brief; beware of TMI (too much information).
5. Be consistent.
6. Listen to others and to other stories.
7. Practice!

Chris analyzed some of the key characteristics of story that draw us in and compel us to listen. I recommend reading his full article on How to tell library stories. Some elements that may be surprising include:

• In a library story, the main character is the community member, with the library and staff as secondary characters. So it is not just a description of the good service provided by the library; it’s a story of change and a restoration of balance for the protagonist.
• A good story can be as short as 6-8 sentences. A “springboard story” presents a very short but evocative situation in order to lead in to longer discussion about an issue.
• There are situations for which a story does not need an ending. When the library is enlisting support for a new project or seeking funding, it is an effective strategy to engage the audience in the drama of the effort, asking them to participate in the positive resolution of the “heroic struggle.”

There’s much more to this story. To watch the entire webinar and connect to related resources, go to:
Organizational Storytelling for Librarians: Using Stories for Leadership, Community, and Advocacy